Ten Craves is our online series that rounds up all the best product launches and must-know fashion happenings week in, week out. 

The shows are back, NYFW is in full swing and fashion brands near and far are taking advantage of this newfound sense of freedom. What’s the world getting up to? Keep on scrolling.

Escape to wonderland with Gucci

Running at the same time as Milan Fashion Week, Gucci will open a pop-up shop in the city, showcasing the brand’s new Lifestyle collection, made up of three different sections: games, leisure, and stationery. With a campaign shot by Max Seidentopf, notebooks flutter around like birds, pencils blossom like flowers and pencil cases become volcanoes that erupt with clouds of smoke in vibrant colours. Everything is turned upside down and inside out as in Alice in Wonderland. Get ready to dive down the rabbit hole and experience the enchanting pop-up from September 5 – 17 via Manzoni 19. WS

Kith and Wilson will see you on the court

In honour of the 2021 US Open tournament, NYC brand Kith has teamed up with Wilson to curate a tennis-inspired collection for men, women, and kids. It’s a perfect fusion of Kith’s silhouettes with Wilson’s signature colour scheme of khakis, greens, and navy blues. Get your racquets out of the cupboard and jump back on the court in style. WS

Photography courtesy of Kith and Wilson

Koibird launches AW21 partywear

London-based concept store Koibird has launched its brand new seasonal edit for AW21. After an extremely long period where a lot of our celebrations were put on hold, a new sense of freedom is emerging, Koibird’s AW21 concept looks to champion both the life of the party without forgetting the soul of the home. The cultural appetite for connection, conversation and community is proving more palpable than ever. The edit establishes a customer’s role as the perfect host; animating their wardrobe with a distinctive approach to lounge able glamour – perfect for those still lucky enough to be working from home on Zoom calls. Captured through the emphatic lens of Claire Rothstein, this season’s campaign showcases the best of new-age opulence with the brightest – and must-have – cult party-wear brands. WS

Photography courtesy of Koibird

The Night Diver returns with Tag Heuer

In their new drop, Tag Heuer announces a trio of new Tag Heuer Aquaracer Professional 300 models, the ultimate luxury tool watch. The three additions now take the collection to 11 models. All three new models are non-limited and part of the core collection each with a 43 mm stainless steel case and rubber strap equipped with Tag Heuer’s innovative adjustable folding clasp. There are new black and blue versions with matching dials, ceramic bezel inserts and rubber straps. The standout model of the release is the black DLC coated Night Diver where the case, bezel, crown, caseback, and clasp are all coated in a matte black diamond-like carbon, known as DLC, perfect to wear in any condition, anywhere, anytime. WS

Photography courtesy of Tag Heuer

Bevza bring NFT art to NYFW

With an aim to empower Ukrainian artists and raise awareness for the Ukrainian contemporary art scene, Svitlana Bevza has teamed up with contemporary artist Masha Reva, who has previously worked with designers such as Jacquemus and Rodebjer. The NFT-based artworks are currently the most innovative way to simultaneously raise awareness for unrepresented artists, and enlarge the possibility for them to raise the prices for their artwork. The rights for the NFT sale of Masha Reva’s artworks are available to shop here. WS

Photography courtesy of Bevza

Rick Owens x Swampgod Browns Exclusive

As a part of its Conscious edit, Browns Fashion is launching a new sustainable capsule with Rick Owens and Venetian upcycler, Swampgod. The awaited collaboration started with Rick “loving the current conversation in the fashion industry, thinking more responsibly about production and waste”. Find Swampgod dismantling the brand’s already deconstructed classics, from ready-to-wear to footwear and accessories, in what Rick calls the same “scotch tape spirit I started my collection with 20 years ago”.

The menswear pieces include a monochrome aesthetic with asymmetric t-shirts featuring Swampgod’s logo patch on the front, as well as dolphin boxers made from contrasting, stitched together fabric strips. Continuing the monochromatic theme and contrasting fabrics for womenswear, find inverted outer shirts, bombers and also a nylon jumpsuit with jersey elongated sleeves, dubbed ‘the bodybag’. WS

Photography courtesy of Browns Fashion

Wrap Yourself in Dior’s Silk Scarves

Bringing a touch of elegance and audacity to any look, Dior’s scarves shimmer at the heart of its AW21 collection. Works created specifically for Dior by Italian artist Pietro Ruffo, as well as the House’s iconic emblems and monogram,s are transferred onto fabric using pen engraving, then stretched out onto the exceptional silk inside the house’s Italian Ateliers. Discover the meticulous attention to detail and the following steps these scarves go through in this video here and see images of how differently you can interpret the accessory below in a beautiful shoot by Brigitte Niedermair. WS

Photography courtesy of Dior

Adam Jones takes us to the 60s 

Coming from the desire to feminise his work, aiming for a softer aesthetic, Adam Jones’ latest collection is inspired by the 1960s boom in young British fashion. Consisting of 18 pieces crafted from vintage tea towels, blankets, bar towels and ribbons, the collection brings us a refresh of the Welsh designer’s signature grandad vests, leopard-print jumpers and plenty more to indulge on. Shop hereAndrea Sacal

Photography courtesy of Adam Jones 

Bianca Saunders and Farah explore the Caribbean

Talk about a much-needed pairing! Bianca Saunders and Farah have come together to explore garment construction and celebrate Caribbean heritage for their joint SS22 collection. Consisting of a variety of perfectly constructed menswear garments remixed with contemporary design aesthetics, the collection sees light button-up shirts, colourful tailored trousers and essential tees made for the contemporary man. AS

Photography courtesy of Bianca Saunders

Giorgio Armani heads East

Giorgio Armani is often inspired by the calm Chinese ambience and its beautiful clothing aesthetic. For its latest campaign, the luxury brand brings together models Liu Wen and Zhao Lei, photographed by Leslie Zhang, in a series of theatrical images with subtle dashes of eye-catching colour. Alongside the models, the campaign features the brand’s global ambassador and actor Hu Ge for its autumn/winter season. AS

Top image courtesy of Gucci.


The post Ten Craves: Gucci in Wonderland, Partying With Koibird and More! appeared first on 10 Magazine.

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