My call with
“Before the pandemic, we were in this cycle and had no time to question things,” she says. Commonly dubbed as a favourite name amongst editors, Pyo has spent the last seven years crafting an elegant wardrobe to take women through their everyday. Her designs aren’t steeped in complex ideals, nor overbearing concepts. To put it plainly, she makes beautiful clothes. Pyo is an expert when it comes to a puffy-shouldered dress, she’s a pro at sharp pantsuits, wipe-clean leather jackets and strong square necklines, too. Oh, and she loves a strange looking button (you’ll often find a varied selection on her blouses, coats and skirts).
Since founding her eponymous brand in 2014, Pyo has been a common victim of high street copying, which she says is down to the gruelling six month wait from when a collection is shown at fashion week to when it actually arrives in stores. The disruption of the fashion calendar has pushed the designer to make a change in direction. Skipping digital fashion weeks, today she presents her SS21 collection, true to season, which is available to shop right now from her
Designed to transport us to somewhere hot with sand beneath our feet, the playful collection disperses through a concoction of contrasting volumes, colours and textures. Think sensual pink flares paired with lime green bralettes; flouncy dresses with oversized double sleeves; plastic-looking skirts and work shirts stamped with a family of cartoon crabs.
There’s a pureness to these clothes that goes much beyond the sorbet-inspired hues. Designing to make women feel at ease is a pillar to Pyo’s creative vision. Growing up in Seoul, South Korea, Pyo recalls begging her mum to teach her to sew after spending days upon days watching her make curtains – “I used to wrap the fabrics around me and walk up and down the living room as if they were a couture dress,” she laughs. By the time she was eight, she was making her own checked dresses (“I was even matching the seams!”) and quickly became obsessed with fashion magazines when she reached her teens.
Wanting to follow in the footsteps of
Since, Pyo has gone from strength to triumph. Alongside bagging a
And she’s not stopping there. The Rejina Pyo team have also been working on kidswear and the designer says she would love to go into interiors. “I’m interested in people’s lives and what they wear, what do they eat, where do they go out, what are they looking at,” she says. “I’ve realised that my interests aren’t just in fashion.” Who knows, your humble abode could be decked out in Rejina Pyo goodies in five years time. Rejina Pyo lamps? Rejina Pyo chairs? Maybe even Rejina Pyo Tupperware? The possibilities are limitless. What we do know is that when she does get round to building her empire, it will be bloody glorious.
Lookbook photography by Benedict Brink. Rejina’s portrait photographed by Yoong Jang. You can shop Rejina Pyo’s SS21 collection