Project Type: Produced
Client: Tequila Soledad
Product Launch Location: Global
Packaging Contents: Tequila
Packaging Substrate / Materials: Procelain Bottle
Printing Process: Foil stamping
Over the years, Hi! estudio has been experienced with materials, techniques and craft processes. We designed the bottle of tequila soledad making a tribute to ancestral techniques in mexico. A bottle that makes a tribute to hands of the craftsmen in our country. A piece that makes remembrances to the use of the traditional black clay from san bartolo coyotepec oaxaca.
We do a job where they mixed contemporary techniques (modeling and prototyped 3d) and ancestral, getting a piece that magnifies artisans hands in mexico.
The bottle is intended to impregate mexican identity at first sight, a sample of the aandmade work, traditions and customs. A bottle that seems to be undrawn in the hills where the black mud is extracted, a piece that can be melted with the hands of craftsmen. The earth and the hands were our greatest source of inspiration, hands able to transform the earth into beautiful objects and utilitaries. An object designed to contemplate while it is used, an object that invites you to explore it through the senses.