Agency: New Creature
Creative Director: Eric Miser
Executive Director: Jeremy Bobo
Location: United States
Project Type: Produced
Client: 18.21 Man Made
Product Launch Location: Global
Packaging Contents: Body Wash and Grit Bar
Packaging Substrate / Materials: Folding Carton
Printing Process: Litho

18.21 Man Made original sweet tobacco 3-in-1 shampoo + conditioner, beard, and body wash was inspired by the spirit of swanky, prohibition-era speakeasy lounges. The brands original masculine scent of sweet Virginia pipe tobacco exudes a lasting impression of elegance and class.

The brand story was therefore developed into a gift-set package designed to focus on the creative and crafty techniques of the prohibition bootleggers. This faux book is not all that meets the eye. Cleverly hidden inside, the product is easily recognized as the main character, celebrating the spirit of masculinity.

New Creature was selected to design this package and hand craft the illustrations that enhances the lifestyle of 18.21 Man Made.

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