If you’ve scrolled through Twitter while reading Jenny Odell’s or Cal Newport’s , you understand the wide-reaching grip technology has on our attention. A new project by London-based animator visualizes the daily abundance of digital distractions, from texts to social media pings to neverending email. Through quirky illustrations that are constantly in motion, “” captures the modern desire to scroll endlessly and grab a device when there’s a moment of downtime. It’s based on from James Williams, a former Google employee, who’s critical of the ways companies capitalize on distraction and have turned attention into a commodity.
Makarchuk has worked with a variety of media organizations and brands to tell a diverse array of stories ranging from to . To watch more of her work, head to and .
