Researcher & Art Director: Regine Ylaya
Brand Strategist & Creative Director: Inu Catapusan
Project Type: Produced
Product Launch Location: Philippines
Packaging Substrate / Materials: Plastic
Printing Process: Flexography Printing
The Tribox Design team worked closely with The Green Table’s founder, Mr. Neil Kho, to develop the new brand identity of his farm produce and products company. The Green Table was founded in 2017, a product of Green Collar Enterprise Philippines as part of their advocacy “Greening Business, Greening Life”.
The company is an e-commerce business that offers delivery service of fresh, natural, and locally grown fruits and vegetables, meat and poultry, and other farm produce and products to consumers. Mr. Kho was one of the entrepreneurs whose other lines of businesses have been disrupted by the COVID-19 pandemic, prompting the need to find a more sustainable livelihood. The founder had decided to rebrand The Green Table to better project their vision – to ensure that every household has easy access to healthy food, and to support local farmers, the food security frontliners, who play a crucial part in our fight against this pandemic.