Project Type: Produced
Client: T-Rex Distillery
Product Launch Location: Americas
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle, label
Printing Process: Foil stamping, flexograpy
Manufactured by T-Rex Distillery, located in Alberta, Canada, The Herbivore is a high quality gin. Produced by hand and with selected ingredients, the drink is part of the company’s portfolio of spirits. Like its other products, gin was also inserted in the playful universe of dinosaurs, having its aesthetics and name based on creatures that fed only on plants – since the composition of the drink comes from herbs and botanical ingredients, such as Cardamom, Coriander and Juniper Berries. Through this information and technical data, HeadMade started the product’s visual language project. This was done through market research and design methodology tools.