Creative Director Martyn Garrod
Location: United Kingdom
Project Type: Concept
Packaging Contents: Jam and Chutney
Packaging Substrate / Materials: Glass Jar
Printing Process: Litho printing
The Long Dog Co. is a family owned business that produces traditionally made jams and chutneys. The brand name is inspired by a few key members of that family – their dachshunds.
With a playful positioning we wanted to echo that persona in the packaging. A simple logo was created to sit harmonically on pack, with a little spirited wit using the ‘o’ of the ‘Co.’ to create a subtle dog collar. We used bold punchy colours to make it easier to distinguish between products, especially in a store environment.
A squat-like jar was chosen, not only to help with access to the contents, but heroes a simple illustration of a dachshund that wraps around the label. The illustration of the dog is looking up as if it was in the kitchen at the cooks feet, waiting for any goodies that may be acquainted to them. This gives the brand a warm artisan feel but also a desire. When lined up the jars can be turned to complete the illustration of a long dog, aiding to make the name and brand unforgettable.