Design: Swetha Baruah
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Yohan Engineer
Packaging Contents: Cereal
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

This project is an output of comprehensive research done on Kellogg’s Special K and how their packaging influences their users on a weight management journey, which is their sole focus of this particular range. Portion control and exercise are the most important parameters that determine the success of one’s goal in their journey. That being said, the existing packaging limits the detail of the recommended size of serving to text on the packaging which often goes unseen by the users and with no emphasis on the necessity to follow an exercise regime.

The marketing strategy for Special K predominantly attracts women and the popularity of this cereal as a wholesome meal has thereby increased. The pre-conceived design style for diet food has forever been subtle and serious and often lacks motivation for consistency. So, why not use an attractive color palette that motivates and makes the journey much more fun and enjoyable?

The following concept is an amalgamation of the right amount of seriousness and fun, to elevate the user experience to a wholesome level. The color palette used for its flavors is bright, attractive, and synchronous encouraging the user to maintain consistency, oftentimes necessary during a diet regime. What else is necessary? A workout regime.

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