A simple yet elegant brand identity developed by Anastasia Dunaeva for the jewelry e-commerce brand, The Perfect Stack.
Russian designer Anastasia Dunaeva created a beautiful brand identity for The Perfect Stack, a jewelry e-commerce brand that sells high-quality diamond rings, bracelets, and necklaces. The main goal of the branding project was to create an elevated brand experience that translates a meaningful and personal brand story through a powerful visual identity. The client asked for a design that focuses on various combinations of rings and bracelets. Each product comes with a unique story. For example, one ring is for “The Day I Said Yes”, another one is for “The Day I Said I Do”, or one is a “Christmas Gift For Myself”.
Anastasia Dunaeva came up with a design based on a minimalist, jewelry-oriented geometrical pattern along with a strong sans-serif logotype. The identity creates a sophisticated touch. In addition, it visualizes a variety of perfect jewelry collections customers may own.
Subscribe to our newsletter!