Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Bottle glass
Printing Process: Serigraphy
The sollys is a project created especially for a winery, located in a rural region of Uruguay, it was known for its red wines made by hand.
Seeking to expand its audience, the company decided that it wanted to bring something more sophisticated and elegant in its bottle, seeking not only to be one of its competitors, nor to be a premium packaging, but to convey the values that the winemaker places in its product. A great product with an affordable cost-benefit. Aimed at an audience that values good wine but does not want to pay such a high price for a bottle.
Our focus was to bring in the packaging elements that refer to Uruguay, but without losing the aesthetic of a wine bottle.