Agency: Dearness only.
Creative Director: James Taylor
Location: United Kingdom
Project Type: Produced
Client: Badger Beers
Product Launch Location: United Kingdom
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Litho

Introducing the Milk Made, an indulgent milk stout from Badger Beers. Silky, smooth and complex Milk Made delivers layers upon layers of chocolate, vanilla and coconut. Dearness only was tasked with naming and designing the delicious beer.

Do. created a sultry dairy cow rising from the fresh milk to evoke the rich, creamy taste experience from the beer. Her head adorned with a garland in honour of the name ‘Milk Made’ – itself a play on the famous maids who wore the same.

Famed for their immunity, this was the perfect beer to launch in 2020 – a year of infection.

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