Design: HAJOK Design
Location: Germany
Project Type: Produced
Client: Wildcorn
Product Launch Location: Europe
Packaging Contents: Crisps, Puffs

Wildcorn, a Berlin start-up is launching five new products and has big plans: change snack culture! The two puffs and three crisps variants are carefully produced with no added preservatives, sugar or colouring, using the best organic ingredients for high quality. Clear labelling and absolute transparency are particularly important for the products –only the ingredients that are in the pack should be shown on-pack. What’s more, the new products have significantly fewer calories than conventional salty snacks. The three founders are also committed to protecting honey bees and promoting sustainability, enabling you to snack with a clear conscience in more ways than one. HAJOK Design has helped the brand communicate this new category in the snack segment on-pack and achieve a bold launch at POS.

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