Just a few days ago, an employee of the Bridge Kaldro music shop in Christianburg, Virginia, came up with an idea of starting a sign war with a nearby store. The owner, Ed Bridge, had never heard of such thing before but promptly agreed and the next day a message appeared on the store’s facade: “Hey Super Shoes, want to start a sign war?”. Little did the owner know, this innocent sign started a town-wide sign war that is followed by nearly 25,000 people on Facebook!

In a recent interview with WSLS 10 News, the owner said he felt humbled as this was bigger than his little music store.

More info: Facebook

A few days ago, the Bridge Kaldro music shop in Christianburg, Virginia started a sign war with a local Super Shoes store

Image credits: COOL106.3FM

Image credits: COOL106.3FM

In an interview with Bored Panda, Sarah Vogl, the owner of the Bear Dance Market & CBD Cafe located in the same town as Bridge Kaldro, said that the music store always had clever signs. “I think this is an amazing representation of how much our Southwest Virginia / New River Valley area value small businesses and the community we collectively create together—owners as well as consumers,” said the woman.

Little did the owner know, he ended up starting a town-wide sign war that is now followed by nearly 25k people on Facebook

Image credits: COOL106.3FM

Image credits: COOL106.3FM

It did not take long for other business in the vicinity to join the sign war. One of the first ones was the Kabuki Japanese Steakhouse owner by Yoshi Koeda. The man said that it’s an amazing free advertisement for everyone. “That’s probably the best part of everything,” said owner.

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

An apparel website called Claytor Wear has even released a series of window stickers to raise money for the Literacy Volunteers of the New River Valley.

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Jonathan Friend, the owner of Claytor Wear said that after seeing the sign war explode he figured he needed to find a way to give back locally. “I think the signs are just really an homage we are really all in this together,” said the man. “So, it’s been really uplifting to see all the businesses support each other.”

See more of the stores’ responses to the sign war below!

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

Image credits: COOL106.3FM

The post These Local Businesses Started A Funny Sign War, And It Ended Up Taking Over The Whole Town (15 Pics) appeared first on DeMilked.

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