Design: Device Creative Collaborative
Location: United States
Project Type: Produced
Client: Third Wind Distilling Co.
Product Launch Location: United States
Packaging Contents: Whiskey & Sanitizer
Packaging Substrate / Materials: Glass / Plastic
Printing Process: Foil stamping / Digital Printing

A new brand in the whiskey category can’t pull punches. Especially if it wants to sell big both in its hometown and across the nation. Third Wind is a family-owned distillery with an all-American, authentic ethos and rich connection to home. They’re proof that tenacity, grit and an unwavering sense of self are what success is built on. They just had to put that story out there.

AN AGAINST-ALL-ODDS FAMILY STORY WORTH DRINKING TO.
New to the whiskey market, but not to whiskey, this family-owned distillery had a great product, a compelling story, and a multi-generational connection to their Bay City, MI hometown. Their brand needed to leverage their shared history and home-grown pride. But with substance and interest enough to compete on a national scale.

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