Designer Ashish Gogte’s take on the Apple Car seamlessly integrates into the existing Apple ecosystem – a feature that current Apple users value the most. Ashish likes to call it the iCar, and the vehicle has an upright stance like the Apple Mouse 2. Modularity is at the core of this concept Apple car – wherein the front and the rear wheel assembly is swappable with a different one. Furthermore, the driving assembly has the battery integrated into the design to keep the modularity aspect at the forefront. We can even swap the drivetrain with a more powerful version or any future updated chassis that Apple designs. This brings a practical scalability aspect to the concept car, which is, in a way, intriguing. The malleability of the design continues to the interiors as well, giving the users control over their surroundings while creating a deeper bond between the user and the vehicle.
Ashish’s take on the iCar is a purely futuristic model, where the car is only expected to transport you, and everything works seamlessly. Given Apple’s lack of modularity in the current design environment, including such interchangeable/upgradeable components will require Apple to revise its design policy and who knows, it could happen by the time we have the iCar X!
Designer: Ashish Gogte