Oblivion Watch by Rajesh Sriram
Titan and Yanko Design are bringing 2024 in with a bang! A challenge by designers and for designers, the YD x Titan Design Competition is open for everyone to participate with cash prizes, free KeyShot licenses, and even job and internship opportunities at the Titan Design Excellence Center, the core design innovation arm of the Titan Company. The competition, which begins on the 27th of January 2024, is looking for young, aspiring visionaries to reimagine some of life’s most popular products with a unique twist.
At the heart of this competition lies a theme as timeless as it is forward-thinking: retrofuturism. It’s about marrying the golden yesteryears with the uncharted tomorrows, creating designs that resonate with the warmth of nostalgia yet pulse with the promise of the future. Your mission, should you choose, is to rethink, reimagine, and reinvent objects that define our daily lives. There are four categories to choose from – using the theme “Retrofuturism”, you can choose to design either an analog wristwatch, a women’s handbag, a piece of wearable jewelry, and eyewear.
Hurry, the competition ends on February 25th, 2023.
PREMIÈRE ROBOT Watch by Chanel
The Brief
Imagine designs that capture the essence of our past, seamlessly blending with modern design principles.
This is your opportunity to propel Titan’s iconic brand into the future, intertwining functionality, aesthetics, and personal values.
Categories:
- TITAN Brand – Design an analog watch for the wrist. You may choose the functions from plain 3 hands to multifunction based on design requirements.
- IRTH Brand – Design user functionality and ergonomic bag for women along with unmatched chic and refined styling.
- TANISHQ /MIA Brand – Design a wearable jewelry piece for any body parts of your choice, using precious metal and gemstones.
- FASTRACK Brand – Design Fastrack eyewear that looks stunning and evokes a sense of familiarity and comfort.
Disclaimer: Designers can contribute to one, multiple, or all four lifestyle categories, creating entries that are elegant, modern, and thoughtfully crafted.
Ear Cuff by Mario Bellini
CS-500 Hybrid Watch by Carl Hauser
How to Participate + Eligibility
- Upload your design to Instagram and use the hashtag #YDxTitan in the caption.
- The post caption should describe in detail the design direction as imagined by the designer.
- The designers must upload at least one or multiple designs for each category.
This competition is open to all designers (students or professionals) across all nationalities.
Evaluation
The 3 winning designs will be selected based on four judgment categories – User Potential, Visual Aesthetics, Differentiation, and Technical Excellence.
Neptune’s Daughter Bag by Cassandra Verity Green
Over The Top Goggles by Oakley
Prizes
Winner – $1200 USD + KeyShot License Hamper
1st Runner Up – $500 USD + KeyShot License Hamper
2nd Runner Up – $500 USD + KeyShot License Hamper
Students/Graduates win a 6-month paid internship opportunity at the ‘Titan Design Excellence Centre’
Timelines
Contest Opens: Saturday, Jan 27th 2024, 4:30 pm PST
Contest Closes: Sunday, Feb 25th 2024, 11:59 pm PST
Distortion Bag by BAO BAO ISSEY MIYAKE
Line Watch by Telekes Design
About Titan
Founded in 1984, Titan is India’s largest branded jewelry maker and also holds the spot of being the world’s fifth-largest watch-making company. Over the years, the company has solidified its leading position in industries like eyewear, fashion, and jewelry too with its sub-brands Fastrack, Irth, and Tanishq. The Titan Design Excellence Center forms the company’s design epicenter, guiding the creative vision for all its sub-brands and charting the path for design and innovation in India.
Hurry, the competition ends on February 25th, 2023.
Dune Goggles by Naz Ayhan Arda & Denizan Arda
Multifunctional Backpack by Peter Tarka
Dizzler 18K Gold Ring by Bucherer
Hurry, the competition ends on February 25th, 2023.
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