Agency: Cursor Design Studio
Photography: Michael Koronis
Location: Greece
Project Type: Produced
Client: Patisserie To Kati Allo
Product Launch Location: Europe
Packaging Contents: Cake, Pastry, Sweets, Macaron, Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Offset, Foil stamping

Description: Logotype, Corporate ID and Packaging for TO KATI ALLO patisserie (SOMETHING ELSE pastry), in Palaio Faliro/Athens.

Strategy: We decided to express the visual aspect of the brand with clean design and geometrical forms, wanting to highlight that – in baking art as well – simplicity does not limit creativity. Within this framework the most restrictive challenge was the demand for balance between the austere and the sweet.

Logo Design: We used fundamental geometrical elements to compose an innovative pastry landscape: a cornerstone, on which archetypical baking pieces are resting upon, peaking up to a glazed fruit-sun. The equally fundamental Latin capitals of the typography are supporting the geometry of the symbol.

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