Project Type: Produced
Client: Patisserie To Kati Allo
Product Launch Location: Europe
Packaging Contents: Cake, Pastry, Sweets, Macaron, Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Offset, Foil stamping
Description: Logotype, Corporate ID and Packaging for TO KATI ALLO patisserie (SOMETHING ELSE pastry), in Palaio Faliro/Athens.
Strategy: We decided to express the visual aspect of the brand with clean design and geometrical forms, wanting to highlight that – in baking art as well – simplicity does not limit creativity. Within this framework the most restrictive challenge was the demand for balance between the austere and the sweet.
Logo Design: We used fundamental geometrical elements to compose an innovative pastry landscape: a cornerstone, on which archetypical baking pieces are resting upon, peaking up to a glazed fruit-sun. The equally fundamental Latin capitals of the typography are supporting the geometry of the symbol.