Creative Director: Estel Alcaraz
Photographer Concept Images:
Photographer Product Images: Barceló Estudio
Project Type: Concept
Packaging Contents: Gel, Shower
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Digital printing
Packaging design for conceptual project. Creative idea that aims to socially manifest a current problem. It is about breaking with gender identities in products highly contaminated by the feminine or masculine image that identifies them.
TODXS is not a natural shower gel for her or him. It is a gel for everyone (todxs) with a modern, current, transgressive and inclusive design. The X allows to aseptically encompass all genders with equality.
Finally, the colour is the basis of an additional support where you can decide, choose and combine different shades and gradients without having a preset composition.
The result is a personalised, flexible product with a direct, complete and up-to-date message.
Equality with simple, minimalist graphic design. It is presented with a predominance of transparencies, the visual play of superimpositions and the void between the characters that mark the gender itself. Clear and honest concepts that configure a new image with a new product message.