Creative Director: Kelly Mackenzie
Location: United Kingdom
Project Type: Produced
Client: Tom Parker Creamery
Product Launch Location: United Kingdom
Packaging Contents: Milk, Flavoured Milk, Cream
Packaging Substrate / Materials: Glass Bottle
Tom Parker Creamery is shaking up the milk aisle. This family farm favourite has been producing delicious, eco-friendly milk from free-range, British cows for over a century. And how do you take a traditional dairy brand with 100 years on the clock and place it firmly on the radar of the 21st century consumer? London/Dublin based creative agency, White Bear Studio, have created a fresh, new brand, packaging, website and campaign design for these dairy disruptors.
White Bear built the new brand around the proposition of ‘Happy cows. Happy milk’, doubling down on a key differentiator for Tom Parker – how they treat their cows. From free roaming, to music in their parlours, to having their backs scratched, Tom Parker wants their cows to be happy.