Project Type: Concept
Packaging Contents: Food, Pastries
Packaging Substrate / Materials: Plastic
Chocolates Torras, a brand with a long history in the Spanish chocolate market, has decided to offer a special range of baking ingredients that were marketed to professionals (B2B).
The challenge on this project was to achieve an attractive design that conveys the positioning “Sweet Naturalness” and at the same time communicates in a very understandable manner the use and characteristics of the product, thus facilitating differentiation between CHOCOGOTAS and Chocolate Chips.
Finally, the result is a modern and distinctive creative proposal, which stands out well on the shelf and which manages to reflect the positioning of the range as well as effectively hierarchize all relevant messages.