Creative Director: Ade Chong
Location: United Kingdom
Project Type: Concept
Packaging Contents: Condoms
Packaging Substrate / Materials: Cardboard
The idea behind Tourists was to feature places of pleasure, drilled down into real, raw moments. Bold, steamy type, high contrast colours and provocative images were intentionally chosen to shed the shame around sex and be proudly sex positive.
Condom wrappers and packaging would feature artistic fine art photography of real sex by photographers from around the world.
This is an idea around undoing the shame around sex and condoms using packaging itself.