Art director Mariela Mezquita worked on a striking brand identity for Trashtalk*Studio.

Mexican graphic designer and art director Mariela Mezquita was part of a creative team that developed a striking brand identity for trashtalk*studio.

Trashtalk*studio is a living lab dedicated to helping humans in cities reconnect with nonhuman systems. They offer business consulting, host talks, and have an ongoing podcast. The client commissioned a rebranding that was young and edgy but serious and timeless, with a feminine and straight forward voice. To achieve this, we developed a small caps logotype using a sans serif font. To enhance the name of the studio we used a star glyph, which is sometimes used as a way of censorship.

Apart from the logo, we made a brand identity with a graphic pattern inspired by nature’s math and a strong editorial style to use mostly in digital applications, such as their social media and podcast channel. We also took still life images that represented a positive but realistic outlook on the world’s situation regarding plastic, working around the concept that nature wins after all. Finally, we teamed up with local photographer Sofía López Bravo to complement the brand with nature imagery.”

Just have a look at the following images. Full credits can be found at the end of the article.

Branding for Trashtalk Studio by Mariela Mezquita
Branding for Trashtalk Studio by Mariela Mezquita
Branding for Trashtalk Studio by Mariela Mezquita
Branding for Trashtalk Studio by Mariela Mezquita
Branding for Trashtalk Studio by Mariela Mezquita
Branding for Trashtalk Studio by Mariela Mezquita

All images © by Mariela Mezquita.

Credits:
Branding & Art Direction: Mariela Mezquita
Designer: Valentina Villa
Still Life Photography: Mariela Mezquita
Nature Photography: Sofía López Bravo
Client: trashtalk*studio

The post Trashtalk*Studio Branding by Mariela Mezquita appeared first on WE AND THE COLOR.

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