Agency: Doubleknot Creative
Creative Director: Jim Craig
Creative Principal: Jim Carey
Brand Strategist: Zak Menkel
Senior Designer: Aaron Grable
Senior Account Executive: Jessica Villa
Location: United States
Project Type: Produced
Client: Andrews Family Vineyards
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Litho printing, foil, emboss

The Andrews family came to us to help launch an all new, super-luxury wine brand, sourced exclusively from their vineyard in the Horse Heaven Hills. Their goal was to showcase the very best their land can produce by creating wines that can stand alongside Washington’s most iconic and sought-after brands. The success of this wine brand also has the potential to affirm and elevate their status as a premier grower.

This was their opportunity to express their terroir as only they know it. The fruit is extremely high quality, and their land is unique within the Horse Heaven Hills AVA, but the real difference is the people. They run their business with a truly “uncommon standard.” Meticulous care in every detail, excellence in every step. But they are not bound by tradition. They readily embrace new innovations, because their focus is on doing the best they can, not just what’s been done before.

Driving this brand is the deep integrity and character of the family and the team they’ve assembled—their obsessive care, their commitment to stewardship, and their mutual love of this land.

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