Creative director: Rahim Ismayil
Project Type: Produced
Product Launch Location: Asia
Packaging Contents: Fruit juices
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
The Troya brand has been present in the Russian market since 2012. The company currently offers Troya products in 9 different types (only in 1-liter glass bottles).
In the new design, it is important to know at first glance that the product belongs to the Troya brand. In addition, the design should reflect the fact that the product does not use any harmful additives. When designing, competitor analysis must be performed and the design must not lag behind competitors.
In the previous design, the label designs of the products were in line with the old fashioned way and the labels were pale in color, which, along with other products, made them look dull in the shop window. They wanted this problem to be solved.
- The use of elements that will attract the customer’s attention to the design and make it a premium quality product when shopping.
- Even if the customer does not know the brand and does not plan to buy such a product at the time of purchase, one of the important factors for the company is that he wants to buy and check the product as soon as he sees it.