Agency: Studio 318 India
Creative Director: Rachana Kari
Design / Illustrator: Vinay Pittampally
Content Writer: Sakshi Kedia
Photographer: Sankeerth Jonnada
Location: India
Project Type: Produced
Client: Tsara Cosmetics
Product Launch Location: India
Packaging Contents: Cruelty Free, Organic Lipstick
Packaging Substrate / Materials: Paper
Printing Process: Foil Stamping, Offset Printing

With the young Indians becoming more conscious of their choices, Tsara was launched with a goal to provide cruelty-free lipstick to the Indian millenials. We were tasked with designing the secondary packaging for their first launch- the Lipstick Range along with a box to hold all the lipsticks if the range was purchased as a gift hamper.

The numerous brand workshops with the client helped us design a brand strategy that targets a confident, classy, and relatable young audience. We determined from our research that when purchasing lipstick offline, we rarely get a glimpse into the shade we prefer at the very beginning. Keeping that as our main concept, we translated the colour of the lipstick into the box to make the experience easier.

The design language was created to reflect the brand’s values while the communication was written to emphasize the brand’s playful nature.

What’s Unique?
The numerous brand workshops with the client helped us design a brand strategy that targets a confident, classy, and relatable young audience. We determined from our research that when purchasing lipstick offline, we rarely get a glimpse into the shade we prefer at the very beginning. Keeping that as our main concept, we translated the colour of the lipstick into the box to make the experience easier.

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