Project Type: Produced
Product Launch Location: Georgia
Packaging Contents: Spirit
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing
Chacha is a traditional Georgian spirit made with the grape pomace left after winemaking. The term “chacha” is used in Georgia to refer to the same grape leftovers.
Turbo chacha is produced by a local young entrepreneur whose aim is to re-establish the lead of this drink, second only to wine on the local market, among the youngest generations.
Georgia is a land rich of culture and culinary traditions jealousy protected by its people. Supra is certainly still the most popular feast during which families and friends gather together around a table covered by exquisite food and drinks-generally wine and chacha.
From here the idea of borrowing old images from digital archive of National Parliamentary Library of Georgia depicting group of Georgians in local costumes.
These images has been applied in negative on the label, making them indelibly impressed in the memories of the current and upcoming generations. At the same time 80s colors and typography creates a strong contrast defining the identity of Turbo, a booze that celebrates traditions with a modern and fun tweak.
At the moment Turbo comes in two varieties, Amber and Silver.
The unexpected association of centenarian traditions with 80s vibes.