Popular ice cream lolly brand Twister has revealed a new identity, bringing out its intrinsically playful personality. In delivering a credible message of positive nutrition, the updated design aligns with Unliever’s commitment to make and market responsibly to kids.
Independent design agency Sunhouse Creative worked with the Wall’s team at Unilever to re-launch the brand and reflect its repositioning as a permissible treat. With a focus on maximising deliciousness in a wholesome and contemporary way, the updated design needed to appeal to children looking for something fun to eat, parents looking for something guilt-free to give them, and adults looking for a carefree moment out of their frantic grown-up lives.
“Walls is a trustworthy brand that consumers have known, loved and relied upon for decades,” comments James Giles, Sunhouse Owner and Creative Director. “While its current global identity system delivers strong brand presence worldwide, it also sacrifices a bit of the individual brand personality. Thus, Twister may be an iconic product, but its brand and packaging were not.”