Project Type: Produced
Product Launch Location: Denmark
Packaging Contents: Chili paste
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset
Uku is a Peruvian brand of chili paste created for European market. First entered Denmark and within only a few months it also ventured into Germany.
We had to give life this great brand by designing the strategy naming, visual identity and graphic system. The challenge was to design a brand that captures the essence of Peruvian culture and, at the same time, would be an attractive product for consumers.
Because of the gastronomic boom and the great reception of Peruvian food in the world, Taste of Peru, a Peruvian-Danish Company, decided to create a chili paste brand aimed at professional and amateur chefs who like Peruvian cuisine. Chili paste is the basis of this cuisine; they become an essential ingredient in lomo saltado or ceviche.
Uku was born with a solid value proposition based on being a product made from pure chili pepper, making it a superior product. Also it has the authority to present itself as a product with 100% Peruvian roots.