Design: Robot Food
Location: United Kingdom
Project Type: Produced
Client: Urban Eat
Product Launch Location: United Kingdom
Packaging Contents: Food

Robot Food Rebrands Urban Eat, Infusing Excitement into Grab and Go

Robot Food has overhauled the branding of food-to-go range Urban Eat, aiming to “implode” the sector with bold new designs that “push the limits and shatter the preconceptions of what ‘grab and go’ can be”.

Simon Forster, founder and ECD, Robot Food says: “The new Urban Eat is all about shaking up your routine while keeping things uncomplicated. It questions the previously unquestioned by providing exciting, always delicious options—whether you’re looking for something familiar or something new.”

Ali Johns, Head of Brand Development at Urban Eat owner Samworth Brothers, says: “This new chapter and identity will allow us to build brand awareness, grow into new listings, and inspire consumers looking for unique and exciting lunchtime offerings. It’s been a pleasure partnering with the Robot Food team and we’re so excited the vibrant new look has hit the shelves.”

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