Location: United Kingdom
Project Type: Produced
Client: Utterly Butterly
Product Launch Location: United Kingdom
Packaging Substrate / Materials: Plastic
Saputo Dairy UK have teamed up with global brand-led creative agency, BrandOpus, to deliver a playful overhaul of its signature value spread brand Utterly Butterly. In a move to enhance its position within the sharp-elbowed dairy spread category, the brand refresh aims to better connect with consumers emotionally through a joy-fuelled identity and pack.
Renowned for its irresistibly buttery taste, famous wing-walkers, and humorous historical adverts, Utterly Butterly quickly became a favourite in UK households in the late nineties. BrandOpus was approached based on its strong heritage in the FMCG space. The agency has a reputation for supercharging well-loved brands – including McCain, Rustlers, Princes and Oscar Mayer – who are faced with increasingly competitive and cluttered marketplaces.