Agency: Dragon Rouge
Location: Netherlands
Project Type: Produced
Client: RB
Product Launch Location: Global
Packaging Contents: Revives Colours serum
Packaging Substrate / Materials: Plastic

RB today reveals its new Vanish Miracle Revives Colours serum, a revolutionary product that revives the colour of clothes in one wash – and marks a significant shift in the fabric treatment sector.

The serum helps people revive treasured clothing by removing the visible wear of garments, such as fuzz and pilling, and refreshes the colour to look like new. It provides an innovative and compelling answer to the challenge of how to extend clothes’ longevity in an increasingly fast-fashion world.

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