Agency: SLD
Creative director: Alexander Chumachenko
Design director: Edgar Kirei
Designer: Polina Ivanova
Senior Creative: Galina Belozerova
Account Director: Marina Sumkina
Location: Russia
Project Type: Produced
Client: Vegensy
Product Launch Location: Europe
Packaging Contents: Veggie chips
Packaging Substrate / Materials: Plastic package
Printing Process: Digital printing

Vegense are veggie and fruit chips made without either oil, lots of spices or freezing. They are a convenient and healthy snack. The vegetables are dried until they are crunchy using a complicated and unique production technology.

The company updated its product range and production process, and we had to find the right brand positioning and update the packaging for the important brand relaunch.

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