Agency: MAISON D’IDÉE
Creative Director: Martin Kuspal
Location: Czech Republic
Project Type: Produced
Client: VENHEL s.r.o.
Product Launch Location: Global
Packaging Contents: tea
Packaging Substrate / Materials: tea paper box

Our task was to develop a variable, multi-range packaging concept for a whole portfolio of tea products. VENHEL, being a design leading private label, wanted us to bring diversity to different tea types. We have placed our stakes on our in-house illustration, delivering a stunning series of tea packaging designs. The whole concept works perfectly well with variating typography choices and carefully selected illustrations for each product. The consumer can easily distinguish between a single herb, ginger, or healing herbal mixtures.

What’s Unique?
What we value the most on our tea packaging design is the well-balanced approach to each product line, which brings subtle, yet visible distinctions between different consumer groups. We love making packaging design that stands out, and even more, designs that make us crave for the product!

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