Project Type: Produced
Client: Vinte Vinte Chocolate
Product Launch Location: Portugal
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Offset and Screen Printing, Foil Stamping
Vinte Vinte is the new chocolate brand from World of Wine, the new Fladgate Partnership cultural endeavour, offering four different chocolate ranges: Classic, Fusion, Cacau Intensity and Grand Cru.
Throughout twelve months of intensive collaboration we developed the strategy, naming, brand identity and labelling of Vinte Vinte.
The naming reflects the circumscribed territory 20 degrees North and South of the Equator in which cocoa flourishes, introducing a captivating brand experience focused on the origins, typologies, flavours and fusions chocolate offers.
The packaging reflects the different characteristics of each chocolate bar. Classic is the entry range, standing out with vibrant colour-icon hues. Fusion stimulates the senses combining graphic elements which illustrate the flavours and textures present in each bar, imbuing it with personality and charisma. Intensity explores the growing magnitudes of cocoa percentages with a visual parallel effect which defies the consumer to explore the aromas and flavourful nuances of this range. The apex of the Vinte Vinte experience is Grand Cru: wrapped in a discrete yet distinctly textured packaging, this chocolate stands out from any other.
The bonbon and carré boxes Classic and Fusion reinforce the universe of each range in a dazzling piece, sure to make anyone crave it for more than just the chocolate itself.