Want to experience an exhibition with a difference? Take a look around
The Elixir: Mood project, launched this month, promises to “take you on a journey into different moods”. It does this by removing the traditional boundaries of exhibition space and blurring the lines between physical and digital realities.
Inside each exhibition box, you will find a set of art and assets designed to appeal to all of your senses. These include three limited edition Zine-style exhibition guides that will introduce you to all of the works contained in Elixir: Mood. Each one features a contrasting pair of moodscapes that have been specially designed to take you out of your day-to-day activities, and their moods range from meditative to energising.
Thanks to Sarah’s clever design work, you can interact with each of the six moods through language, links, textures, smells and typographic meditations. Simply choose which one you would like to explore and indulge in them at your leisure.
Also contained in each zine are gallery photographs, recordings of sonic ambience, kinetic type, scents, feet textures and even secrets waiting to be discovered when held up to a light.
And because this is a project from the founder of Type Tasting, a special typeface has been used to signpost each mood in the zines. The shapes of the letters provide clues to the nature of the soundscapes, and when combined with the language, it provides a foundation for each soundscape. Each typeface is suspended in a pill-like capsule in the physical exhibition.
“Elixir: Mood is inspired by elements from the immersive physical installations I’ve designed for events and exhibitions, including Adobe MAX in Los Angeles and Sense Me at the Trapholt Museum in Denmark,” says Sarah.
“These are combined with the interactive and sensorial elements I developed to counteract Zoom fatigue in my online events during lockdowns. I think that mixing ideas from virtual and physical realities opens up exciting new possibilities for the future of events and exhibitions.”
If you want to experience Elixir: Mood, don’t hang around. Only 100 editions will be produced, and even then, they will only be released in batches of 20 because they are painstakingly made by hand. Each Elixir Mood box comes signed, numbered and embossed with a stamp, with the first 20 boxes set to cost £40, including postage to a UK address.