Agency: Robot Food
Graphic & Type Designer: Lewis McGuffie
Location: United Kingdom
Project Type: Produced
Client: Vocation Brewery
Product Launch Location: Europe
Packaging Contents: Craft beer
Packaging Substrate / Materials: Aluminium cans

Robot Food has created a new brand positioning and visual identity for independent craft brewer Vocation.

As one of the largest volume craft breweries in the UK, Vocation has played a key role in the driving of the craft category since launching in 2015. The new branding by Robot Food respects this, celebrating the committed and passionate spirit of its team and drinkers, simultaneously creating a recognisable brand presence that feels at home at craft shops, bars, and supermarkets alike.

“I’ve always seen Robot Food as our 5th Beatle,” says Vocation founder John Hickling. “It’s our vocation to bring better beer to more people and from the start I’ve relied on them to tell our story and manage how we present ourselves. We’re genuine partners so we’re proud to have them along for the ride as Vocation continues to champion its calling.”

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