Agency: BOLD branding
Designer: Kamal Rizk
Project Manager: Sarah ElKasaby
Location: Egypt
Project Type: Produced
Client: Voilà Desserts Shop
Product Launch Location: Africa
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper jars
Printing Process: Digital Printing

Our client is a well known desserts shop in the Egyptian market; known for it’s high quality, unique products with sophisticated designs and distinctive brand image

We wanted to create a sub brand for the new pre packed ice cream range that will match Voilà’s innovative identity, remarkable packaging, with unique design philosophy that will stand out among competitors

Main Icon
We fashioned a unique icon for the product range to be treated as the main emblem that will be used in all the ice cream current and future range

Voilà is known for always delivering out of the box desserts, there is no boring products… same thing with their new ice cream range… so we named the range “cool stuff” indicating the cool additions to the traditional flavors that created the Voilà twist. “Cool stuff” is hugging a nice ice cream spoon with some delicious drizzles.. surrounded by some sparks, that represents the surprising cool flavors in the range

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