Project Type: Concept
Packaging Contents: Dessert
Packaging Substrate / Materials: Takeaway package, ice cream package, business cards
Due to the COVID-19 pandemic, many of us stayed at home and were unable to enjoy this summer. We all miss travel. This inspired me to create the Voyage ice cream brand. In summer, we love to eat ice cream. And summer we associate with travel, with other countries, sea, sun, adventure. While traveling, we can send gifts to friends through the postal service.
The parcel will have a postage stamp of the country in which we are now. It is romantic and will remain in the memory for a long time. As you know, postage stamps have a certain plot character. I decided to depict popular holiday destinations around the world. (South-North-East-West)
4 colors are four cardinal points and the patterns resemble postage stamp separation.