Agency: Identica
Creative Director: Richard Clayton
Location: United Kingdom
Project Type: Produced
Client: Waterford
Product Launch Location: Global
Packaging Contents: Crystal

Waterford, the Irish luxury crystal brand, has launched a new identity. Created by London based agency Identica, the rebrand amplifies the traditional craftsmanship and deeper complex cutting techniques Waterford employs. Reframing the brand as desirable and relevant to a younger audience, the overall result is an identity that shows elegance, the mastery of cutting and creating crystal – the very essence of Waterford.

With a history dating back to the 1780s, Identica was tasked with re-establishing Waterford as the unequivocal manufacturer of luxury crystal, by celebrating the brand’s authentic heritage, true craftsmanship and the unique feel and sound of Waterford crystal.

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