It doesn’t get more bigger than this. Swiss watch wizard Tag Heuer has announced a colossal new collaboration with German car specialists, Porsche. Dubbed “an authentic alliance between two brands whose common DNA in motorsports and racing,” the collaboration is set to be both long term and multifaceted.

The beautiful new friendship begins with a timepiece, of course. The Tag Heuer Carrera Porsche Chronograph is a tribute to the heritage of both brands. Tag Heuer’s signature Carrera Sport Chronograph design is newly stamped with a number of features which link back to Porsche’s design essence, including its logo engraved across the watch face and the company’s signature shades of red, black and grey. And this is just the beginning. Over the coming months, more elements of this exciting partnership will be unveiled. Let the race begin!

Photography courtesy of Tag Heuer. You can shop the Tag Heuer Carrera Porsche Chronograph here.

The post When Worlds Collide: Tag Heuer Teams Up with Porsche appeared first on 10 Magazine.

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