Location: United Kingdom
Project Type: Produced
Client: Whisky Is The Limit
Product Launch Location: Switzerland
Packaging Contents: Whisky
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Whisky Is The Limit is an independent whisky bottler based in Geneva, Switzerland. The brand began as an online resource that shared stories, travel logs and whisky tastings, and quickly grew a loyal following on social media. Thanks to the strong relationships established with distilleries and influencers over the course of many field trips, it was a natural next step to start selecting and bottling their own whisky casks.
We were tasked to rebrand the business from top to bottom, and disrupt the conservative visual codes of the category to highlight a more fun and upbeat character of whisky, with the ultimate goal of making it an inclusive drink that knows no boundaries of age, gender or status.