As consumers, we wouldn’t have much to work with if there wasn’t design to help us discern, differentiate and decide. Design is inherent in our world. It’s ingrained. We see it in the natural beauty of the earth and we see it in the urban landscapes that we have carved out as civilisations over the span of time. Design is inescapable and so it only makes sense that in the world of finance, business, commercial ventures and retail, that design plays a huge role in helping us to make our decisions. Quite often, when purchasing a product or subscribing to a service, we examine the surface to the point of scrutiny. After all, it’s our money and we’ve worked hard for it. Whether it’s a chair, a brochure or a website, the look is important as it informs us of the quality, the dedication and the seriousness of the product. Whether you’re a start-up, a small business or an entrepreneur, good design makes good business sense.
Making a Good Impression
They say that first impressions last. This notion can be observed when we meet new people and when we eat. Looks, or in this case aesthetics can go a long way, but more importantly, people are visual creatures. We like pretty things. A well designed logo can make all the difference between getting a customer/client and not getting one. There’s a belief that getting
Get With the Times
Trends and modernity will have to figure
When making use of visual design features for the betterment of your business, product or service, do so with the intention to appeal to the customer/client’s emotions. Exceptional designs combine alluring colour layouts and smart font choices to make meaningful connections with their target market. By marrying the right colours, fonts and shapes, you’re able to showcase the principles around which you’ve built your company, and thus the principles and values that underlie it. All this can be conveyed to the customer by enmeshing the right elements of design.
As important as the visual attributes of your website might be, it’s just as important that your product lend itself to user-friendliness. If it’s something physical, than you have to apply the best ergonomic principles, however, if it’s something designed for the online space, then your website and/or app should be easy to access and navigate. Nothing can turn a potential customer away faster than a site or application that’s bugged down by slow loading speeds and clunky menu options. If there’s any take-away from this, it should be beauty and efficiency.