Agency: Free The Birds
Creative Director: Nick Vaus
Location: United Kingdom
Project Type: Produced
Client: wilko
Product Launch Location: United Kingdom
Packaging Contents: Wipes suitable for decorating, pets, cleaning, motoring, beauty and baby variants
Packaging Substrate / Materials: Plastic

Design and branding agency Free the Birds has created a new brand and packaging identity highlighting sustainability for wilko. Focusing on two product lines Household Wipes and Skin Therapy Wipes, both ranges are made by the family-owned homes and gardens retailer and sold in its 414 stores nationwide.

wilko’s Household and Skin Therapy wipes are now manufactured and packaged using a renewable plant-based viscose from sustainable sources. Free The Birds designed the “Tree of Life” logo which features on both ranges, using an image that represents nature and durability while signposting wilko’s plastic-free credentials.

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