Lippincott creates a modern logistics brand for the XPO spinoff.
“Logistics giant XPO completed the spinoff of
How do you shake things up in a traditional industry with a game-changing spin-off brand, all in record time? The new company was poised to be the largest pure-play contract logistics provider in the world, and it needed a brand that would match the size of its ambition… in a mere six and a half weeks.
Challenged with establishing a spin-off brand, while maintaining a link with XPO and appealing to global audiences at the world’s leading companies, Lippincott created the GXO brand and moniker to be bold and memorable, with an eye-catching design system built around motion to illustrate a fresh, forward-thinking approach.”
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