Especially if yours is a small operation, you would do well to outsource at least some of your business activities. Doing so will help you keep things simple while you focus on your overarching goals for your budding small business.
One of the most significant challenges, whether you’re running a startup or an existing company, is creating time for all business functions. While you may consider recruiting full-time employees to help manage various tasks, the hiring and training process is tedious and costly. Managing an in-house team is also expensive. This is because, apart from monthly salaries, you have to provide bonuses, sick leaves, and paid holidays, among other benefits, to retain full-time employees.
An excellent way to take positive control of your time without breaking the bank is by exploiting the knowledge and support of third-party professionals in your field through outsourcing. Read on for eight services you should consider outsourcing in 2022.
1. Farm out Your Social Media Management
With over 4.6 billion people worldwide on social media, you cannot overlook its impact on your marketing campaign. Effective social media management can increase your brand awareness, provide better insights into your target audience, humanize your brand, build customer loyalty, and improve your website ranking and engagement.
However, managing an active social media presence 24/7 is tedious and time-consuming. This is because you have to continually monitor the different business accounts on various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
A successful social media marketing campaign also requires you to create and update quality content, respond to customers’ comments, queries, and feedback, and track performance. Stay on top of your social media marketing needs by outsourcing. Here are some of the benefits of outsourcing social media management:
Access to premium social media marketing tools
Improved response time to potential and existing clients across different social media platforms
Valuable insights into your overall online presence
Access to expert guidance and help
2. Outsource IT Management
Having the right IT processes in place is critical for your customers’ safety. Quality IT services also ensure seamless operations within the organization. The proper IT process enables you to overcome complex issues and speed up operations, ultimately enhancing efficiency.
However, IT management requires a wealth of knowledge of troubleshooting, integration, and security, which you may currently lack. Instead of hiring an in-house IT team, consider seeking a third-party’s services. Outsourcing IT and system management reduces the stress and anxiety associated with managing full-time staff, disaster management, and recovery. It also enables you to access cutting-edge technology and tools, cut labor and IT costs, keep you and your customers connected, and ensure the company’s IT processes are up-to-date.
Human resources functions such as staff training and development, employee and work relations, company culture and engagement, employee well-being and contentment, workplace health and safety, and payroll and staff background checks can take up a considerable chunk of your time. Instead, consider outsourcing to a trustworthy and reputable third-party human resources expert. Outsourcing human resources leads to greater levels of satisfaction and happiness. It also ensures you have critical information about anyone who works for you. Meanwhile, you can continue to focus on the day-to-day activities critical to growing your business.
4. Get Help with Web Design
A website is critical to building your company’s presence on the internet. It is your business’s face and the first thing potential customers notice when they encounter your organization. For this reason, you should strive to create a site that is easy to navigate. It should also make you look professional to drive your desired outcome. If you lack the technical skills and knowledge to design your company’s site, consider outsourcing.
An outsourced web design team can provide continuous support. This will ensure you have the latest updates and manage additional plugins. Third-party web design companies can also monitor your website for security leakages and threats. They will thus provide better protection against cybercrimes and online threats.
5. Outsource Customer Service
If you want to improve your business lead generation, build better brand equity, improve customer retention rate, strengthen company culture, and have a competitive advantage, you must strive to provide excellent customer service.
However, with other business priorities that require your immediate attention, it can be challenging to provide timely solutions to customers’ queries. Instead of skimping on your company’s customer support service and risking losing customers to the competition, you should consider outsourcing.
The following are some of the benefits of outsourcing customer service:
Multilingual support, especially when you want to expand your company’s market share and scope
Round-the-clock customer support service availability
Elimination of staffing problems
Access to advanced technology and equipment, including server programs and corporate software, networking hardware, data warehousing, VPNs, chatbot setups, and current computer terminals, to mention a few
Staying on top of finances is vital to running your business smoothly. However, if you are not a financial expert, tax payment and implications, compliance standards, and processes can be challenging to manage. You could make mistakes that result in tremendous losses if you lack enough resources, rush through the process, or are not knowledgeable. To enhance efficiency and save money, you should consider outsourcing bookkeeping and accounting. Below are the benefits of outsourcing bookkeeping and accounting:
Routine threat and fraud checks
Improved payroll processing leading to direct deposits
Elimination of penalties or legal implications when processing company taxes
Strategic financial advice
Improved reconciliation around financial organizations
7. Hire a Third-Party Sales Team
To create and execute an effective sales strategy that incorporates generating leads, guiding clients through the sales funnels, and closing sales, you require unique skill sets. If you lack the expertise to develop a sales workflow, close a deal, and lack the finances to splurge on an in-house sales team, you should consider outsourcing. Third-party companies hire sales experts excellent at making sales calls and closing deals. Therefore, they can enable you to expand your sales volume.
8. Get Help with Search Engine Optimization
To help your customers find you, your website needs to rank on the first pages of search engines like Bing and Google. This is where search engine optimization (SEO) comes in.
SEO helps you to improve your website to increase visibility for relevant searches. However, search engine optimization is a lengthy and challenging process. It involves building backlinks, creating quality content with relevant keywords, optimizing your site for mobile and voice, and improving site speed. So consider leaving the task to third-party professionals.
Outsourcing assistance is an excellent option when your business is experiencing rapid growth and development. It enables you to maintain high-quality, timely service while determining your business’s long-term goals. Find reputable, reliable, trustworthy third-party companies and outsource functions like social media management, customer service, bookkeeping and accounting, HR, and SEO. Doing so will enable you to save time and money in 2022.