Big week for all things . First, announces his redesign for . Then, he as fans queue around the block to get in the new space.
Now, YEEZY GAP is branching out to other American states, though this is no conventional drop.
This should come as no surprise: Ye doesn’t do anything the easy way.
On July 23, will begin rolling out via “vans” in major American states.
So far, Los Angeles, Miami, and Chicago have been confirmed, all offering locals three hours between 12 p.m. and 3 p.m. to head to the YEEZY GAP drop zone like a Yeezus-themed ARG.
The exact location will be revealed in due time but that’s not all: YEEZY GAP will also simultaneously launch at on July 23.
https://www.instagram.com/p/CgR93sNAb5-/
Locations are in Arizona, California, Connecticut, Florida, Illinois, Massachusetts, Missouri, New Jersey, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Virgina, and Washington; 45 GAP stores in all. Here’s .
Highsnobiety has been in touch with a representative for YEEZY GAP and let’s just say that there’s much more on the way.
Stay tuned. We’ll have all the updates as they arrive.
https://www.tiktok.com/@highsnobiety/video/7122865400781786414
The whole thing with the vans smacks of Ye’s infamous from a few years back, wherein the rapper and few famous cohorts took his hometown with heavily armored vehicles.
Eager fans mobbed the slow-moving cars, as free were dished out from the rear.
https://www.instagram.com/p/CgQEvfEL_75/
Of course, we can only assume that the vans delivering YEEZY GAP will be similarly armored, not only for the safety of the product therein but because Ye loves and or two.
Not many other musicians own a personal (estimated value: $500k), after all.
There’s little confirmed about the July 23 YEEZY GAP drops — what the stores look like, if they’ve been similarly redesigned at all, how much YEEZY GAP will actually be in stock.
https://www.tiktok.com/@highsnobiety/video/7122897143362391342
But it’s a safe bet to posit that the releases will be as much of a madhouse as that armored truck YEEZY launch, if not more, given the explosive reaction to the Times Square YEEZY GAP store.
https://www.instagram.com/reel/CgSVfhjgraC
Ye has big plans for his GAP partnership and this shock-drop expansion is merely a taste of what’s to come.
https://www.tiktok.com/@highsnobiety/video/7122874122010512682
There’s the physical aspect, wherein YEEZY gap is made available direct to the fans, but there’s also some planned stuff that goes beyond our mere mortal realm.
In other words, typical .
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