Held at Cristobal Balenciaga’s Parisian salon, the show opened with a series of quintessentially Demna looks: matte black bodysuits, worn by models in Daft Punk-esque masks that obscured their entire face.
The austerity of the show quickly gave way to pageantry (it’s Couture Week, after all).
There was also
The obvious juxtaposition between the anonymous, monochrome models that opened the show and the world’s most famous faces, on full display for the audience, seemed to serve as a statement on the increasingly blurred lines between fashion and pop culture — a phenomenon Demna has expertly maneuvered through his longstanding relationship with the Kardashians and
The celebrity cameos also recalled
It’s a mutually beneficial set-up: Kim K’s runway walk is the talk of Twitter and Instagram, impassioning both Balenciaga customers and the influencer’s fans. In Demna’s world, all press is good press — and with star power comes spending power.