Balenciaga Ain’t the World’s Hottest Brand: It’s All Gucci
No one’s on top forever, as the old truism goes, and it’s rarely more applicable when used in the context of the fickle fashion industry. Lyst’s quarterly reports have spread the good word of Balenciaga for what feels like an eternity but the king is dead, long live the king.
Well, not really. According to the Lyst Index’s Q2 2022 report, Balenciaga is no longer the number one hottest fashion brand on the planet: it’s the number two hottest fashion brand on the planet. Them’s the breaks.
Instead it’s Gucci, the big double-G itself, sitting pretty up top as the most-searched-for and mentioned fashion company over the past several months according to Lyst’s metrics, breaking Balenciaga’s nine-month-long winning streak.