No one’s on top forever, as the old truism goes, and it’s rarely more applicable when used in the context of the fickle fashion industry. have spread the good word of for what feels like an eternity but the king is dead, long live the king.
Well, not really. According to the Lyst Index’s , Balenciaga is no longer the hottest fashion brand on the planet: it’s the number two hottest fashion brand on the planet. Them’s the breaks.
Instead it’s , the big double-G itself, sitting pretty up top as the most-searched-for and mentioned fashion company over the past several months according to Lyst’s metrics, breaking Balenciaga’s nine-month-long winning streak.
Certainly, was the deciding factor here, fueled by frenzied demand for the in particular.
Meanwhile, the talk of the town and the just-concluded tie-up helped support the strong #2 showing for .
https://www.instagram.com/p/Cd3t0I4FPBJ/
No shock to see at number three but at four, followed by , , and . is a bit of an eye-opener.
at nine is also intriguing, demonstrative of either or . Maybe both.
https://www.instagram.com/p/CYmQo_wKSTn
Now, notice 12 and 13: eternal rivals and , respectively. Interesting enough to see them back-to-back, but then look at the charts displaying the hottest singular products.
There’s the omnipresent , some Balenciaga stuff, we already said would be everywhere.
But up top? It’s all Three Stripes. The killer and aforementioned Gucci Gazelles are most-wanted by both men and women and that oughta say something about adidas’ influence.
Sure, are cool and all but it’s all about those luxury collabs. Right now, no one’s doing that better on the footwear front than adidas.
“Shop
