She’s electrifying the
Gauff is currently in the running to win the 2023 US Open, having made it all the way to the finals where she’ll take on Aryna Sabalenka. She’s been deservingly
“Players shouldn’t have to adjust to tennis,” Gauff
Before the US Open even began,
Gauff is deftly talented on the court but she also has clear qualities beyond it, especially if you pay attention to the world of sportswear.
New Balance, Gauff’s clothing and footwear sponsor, cannily angled the 19-year-old tennis star as a multifaceted pitchwoman prior to the US Open.
But, even more importantly, Coco Gauff suddenly became the face of New Balance’s hottest collaborative sneakers.
These are big advertorial gets for anyone, let alone a 19-year-old. But Coco Gauff is in the early days of what’s shaping up to be a historic career.
Note that Gauff’s co-sign is likely necessary to move collaborative shoes of this scale: though searches for Ganni’s New Balance
ALD, meanwhile, is similarly capable of selling anything. Like, it could make a co-branded cereal box fly off the shelves, with or without a celebrity tie-in.
But Coco Gauff’s presence in these recent campaigns is simply indicative of her latent star power. She’s not just a generational talent: she’s also cool enough to organically show up for some of New Balance’s buzziest collaborators and that’s saying something.
I mean, how many other tennis stars would make sense for both Ganni and ALD campaigns?